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What is Clean Beauty and Why Does it Matter?

Updated: Jul 27, 2021

Over the weekend, I had a long conversation with a friend who's daughter has been struggling with a skin condition for close to 7 years.

She tried everything. Changed her diet, used prescribed lotions, even reluctantly resorted to steroids. Nothing seemed to work for long. Until recently.

She mentioned how she switched to a clean shampoo, lotion and laundry detergent and now her daughter hasn't had cradle cap for the first time since she was born!! Her next sentence which really struck home for me was "fragrances are SO bad!"

That one sentence sent us both on a long tangent. The worst part is "fragrance" isn't the only harmful ingredient in our beauty products today.

The U.S. has not passed a major federal law governing the cosmetics industry since 1938.

That's over 80 years! In that time, the European Union has banned or restricted 1,400 ingredients from their personal-care products. The United States has banned or restricted only 30. We all deserve better!

While your favorite products may "smell nice" and provide you with the results you're looking for in the short term, the lasting negative impact on your health may be more than you are looking for.

What Clean Beauty is NOT

Before we get to what clean beauty is, we first need to address what clean beauty is not. Clean beauty doesn't mean exclusively natural.

While many clean beauty products use natural ingredients, there are also synthetic, or man-made, ingredients that are not only safe but also allow companies to source their ingredients responsibly. The rule of clean beauty is to ask "is the ingredient safe?"

What it is...

Clean beauty products are mindfully created and produced without any proven or suspected toxic ingredients. The BEST Clean Beauty products include ingredients that are ethically sourced and are made with our health, bodies and the environment in mind!

Here are a few of my favorite Clean Options





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